Without doubt one of the most mis-understood and generalised titles in the I.T. sector these days must be the words Web-Designer? For anybody thinking of getting in the marketplace, an explanation about the distinctive aspects might help to make things clear. Fundamentally, there are 2 principal areas to web design; the creative element & the 'technical' process. To the average man or women on the street, a 'web-designer' is somebody who creates the look and 'feel' of a site. Meaning a web-designer is essentially an 'artist' who has had some technical instruction. But in fact, within modern day web-design it is becoming increasingly difficult to separate the 'technical' part from the creative aspect, as both are so intertwined. If you break down web design in to it's different roles, then it will become more obvious how everything sits together.

First, we have graphic artists, who design & construct the graphic symbols & pictures that you see on a web page. They most frequently bring this about by making use of graphic layout & animation software (such as Adobe 'Flash' & Photoshop), & are not strictly web site designers per-se. The majority of graphic-artists attended university, with a background in artistic drawing. Obviously, this role involves a keen artistic bias.

Web-designers come second - these people employ design-software like Adobe Dreamweaver to prepare & design the visual aspects and feel of the web site. They take on the visuals created by the artist, and alongside their client deliver an initial style & 'navigational' structure for the new web site. A novice web-designer often starts with the 'form' of the site, rather than the 'function'. And yet, to really produce a useful web-site, you should start with a clear understanding of the things you need the site to actually do. It could be that it is in effect a web based catalogue, or an E-commerce website where products and solutions are sold there and then. Or potentially it'll consist of lots of video & graphics. On the other hand it might be predominantly an information web-site, where it's necessary to supply simple entry to specific pages of copy. Whatever you want from a website, it must - at its most elementary level - fulfil the function for which it's intended. Consumers will leave a web site and not return if it's too tricky to get around - however great it looks on the surface. A good web designer must in essence develop a web based 'experience' that is both fulfilling & user-friendly for those coming to the web-site - then they'll visit more than once.

Many freelance web-designers can carry out several of these functions by themselves; in actual fact we liaise with several who can quite frequently. It will require time however to acquire such a selection of commercial competencies. An ideal professional web-design program then has to instruct on a number of things: A basic introduction to web-design, and then how to utilise Adobe 'Dreamweaver' & gain a fundamental knowledge of Adobe 'Flash'. Next you need to get to grips with the 'coding' languages HTML and CSS, and then be taught an overview of how E-commerce works. Some Database & SEO expertise is important, and a knowledge of the programming-language PHP (rather than the more complicated ASP.NET) for you to construct 'dynamic' web sites. Grasping these skills will provide you with the ability to begin working on a good cross section of web-sites. The actual physical skills have to be learned first of all, before you elevate them to a more natural flowing style - a lot like the time you were learning to drive a car. You would have to give yourself around four hundred to five hundred hours to study & effectively learn a wide-ranging training-program such as this - therefore if your aim is to achieve this along with employment it could be carried out within a year. An industry expert can assist you to prepare your path through this quagmire of professional training, & we strongly suggest that you prepare your path with care before you begin your web design training.

Supplemental skill-sets that are very useful to commercial web-site designers are an understanding of project management and E-commerce. Another area - which isn't to be underestimated - is SEO (Search Engine Optimisation). This concerns how to optimize web site indexation on search engines like 'Google' & Yahoo. And of course, we mustn't overlook the web server installers and administrators that stay in the background ensuring everything functions as it should; although they normally come from a network administration background.

Web 'developers' are essentially the most technically-trained of all. They won't only know HTML, 'CSS' & 'XML', but they will have learned more official programming languages like 'PHP', 'ASP.Net', 'VB', C#, Java and others. And as most contemporary web sites of any size store their data using SQL Database technology, they're also likely to have a firm grip SQL too. Most E-commerce websites are not the result of a big team of web designers who have constructed countless web pages in a lay-out form. Rather, a place-holder 'template' will have been built, & the material will be 'dynamically' loaded from a database. This process makes not only the building, management and up-dates hugely more straighforward, it equally creates a far more consistent website.

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